Writing Help Inc
Writing Help Inc

Newsletter Edition Vi
May 2010
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The Writing Well

Dear Friends, Colleagues, Clients, and Future Clients:

Welcome to Edition VI of “The Writing Well” where writing is fun and reading is easy. The theme for this issue is gender neutrality, a topic lacking a fully satisfactory answer. It is ok to offend and engage your readers with some controversy, provided you do it on purpose. That’s a well respected writing technique. To do it accidentally because you don’t know any better, however, is quite a different matter. Read on. This issue is bound to gore somebody’s ox.

And now the disclaimer.  If you don’t want future issues, let me know. You have the email address, and I will promptly remove you from distribution.  Just say the word.  As always, I solicit your comments and accept them with gratitude.  They are helpful.

Jonathan Praet
Editor


Jonathan Praet
Client In The Spotlight

VTree Inc. is a unique client, and in many ways, they represent the American Dream.  They are in the serious business of making therapy fun.  And it’s hard work.  For many years, Charles Bergen worked with the disabled.  He is a computer whiz with profound empathy and extensive experience working with severely wounded soldiers, people with traumatic brain injuries, autistic children, and the mentally challenged community.

Charles has worked for over a decade developing a series of interactive computer programs and games to help the physically and mentally impaired.  These games involve skill levels ranging from the most fundamental to the most complex tasks requiring use of intricate motor and reasoning skills.   The games are computer based and designed to help people suffering from severe head trauma, autism, stroke, and injuries that limit motor function.

After years of work on the project, VTree introduced its prototype at the VA Hospital in Cleveland to great success.  Therapy became fun instead of a grueling exercise in stamina.  Wounded veterans improved their motor and reasoning skills, and they came to look forward to therapy instead of dreading it.  In the past few months, VTree has teamed up with one of the leaders in the gaming industry, EA Sports, to market their latest product, My Football Game.  Designed for the disabled, even people with the most severe trauma benefit from the game.  Step by step, day-by-day, they become more proficient at dealing with everyday tasks.  There is no end in sight, and the disabled community is now getting access to the broadest range of therapeutic games.  Only they don’t view it as therapy, they see it as productive fun.

We can expect big things from VTree in the future.  With a huge inventory of talent, a can-do spirit, and a relentless passion for their dream, VTree is accomplishing what the big boys could not.  From the mind of a wizard programmer to extensive distribution in the market place, VTree has shown us all once again what the American Dream is all about.

Writing Tip: An Armistice for the Sexes

How do we go about writing in a gender neutral way?  “John is my friend.  I have known him for years.”  Nobody will find that offensive because I know John, and he is a “he.”  This next sentence, however, may raise some eyebrows.  “When I speak to a writer, I always ask him where he finds his inspiration.”  Hmmm.  I have now unnecessarily offended half my readership.  Can’t women write?   (Chauvinists, don’t answer that.  The question is rhetorical.)   So, what to do?  Here are a few options.

  1.    Make it plural.  “When I speak to writers, I always ask them where they find their inspiration.”  In this   example, you lose nothing in context, and nobody is seething.  The reader can move happily on.

  2.   Repeat the noun.  “When I speak to a writer, I always ask where that writer finds inspiration.”  Here, we sacrificed a great deal.  Repetition of the noun is boring, and it makes the sentence too long.  Better:  “When I speak to a writer, I always ask the scribe about inspiration.”  This is a bit contrived, but you can substitute a homonym for the initial noun.  Not perfect, but usable.

  3.    “When I speak to a writer, I always ask them where they find inspiration.”  A writer, of course, is not a “they.”  The grammar is blatantly wrong and discordant.  It is, however, a widely accepted and practical solution to a thorny problem.  It may well become the gold standard in years to come.  Many writers of great reputation have accepted this compromise, and while I don’t like it in my role as an amateur grammarian, it is likely to win the day.   This is probably your best solution.

  4.    Use both pronouns.  “When I speak to a writer, I always ask him or her about inspiration.”  This adds extra words to the sentence, which flies in the face of the sacred mantra that “less is more,” but it is inclusive.  It’s a close call.  The same concept applies, for example, to:  “When a writer begins a story, he/she should have a plan.”  This is not a division problem in mathematics, and you should avoid the slash.  Period.  It is contrived and jarring.  Of the two options, the “he or she” choice is preferable.

  5.    Interchange the pronouns.  “When I speak to a writer, I always ask her about inspiration. … A writer will often tell me that he looks inward to his own life experience for subject matter.”   This option only confuses readers.  In your attempt to be gender neutral and sometimes use a him and other times a her, you have traded clarity for political correctness.  Sacrificing clarity is always a bad idea.  If you choose one pronoun over the other, stick with it at least for the full paragraph.  

  6.     Use the female pronoun instead.  “When I speak to a writer, I always ask her where she finds inspiration.”  This is no better than using he or him because you are still showing preference for one sex over the other.  Some writers do this because they are trying to correct a past injustice.  In fact, they are just creating a new one.  Unless the context is obviously feminine, e.g., you are writing about mothers, this is no better than the first example.

Good writing should not be noticed, which is to say that it does not jar, confuse, or unintentionally offend.   In the ideal world, your reader moves blissfully along concentrating on the content, not the style.  If anyone ever tells you something you wrote was easy to read, your chest should swell with pride.  Gender neutral writing makes the task a bit harder, but not impossible.
 
Final Note:  In this newsletter, I address my readers directly.  I say things like: “You, dear reader, should have a plan before you start writing.”  And that is example 7.  You cannot always do this, but it has two key benefits.  It is gender neutral, and it engages your reader directly.  Note that use of the second person, i.e., “you,” avoids the “him or her” dilemma.

A Point of Grammar: A Capital Idea

It’s SAT time, and you are preparing for your ordeal, that rite of passage that gains you entry to Harvard or the local community college.  It can all come down to one thing:  Capitalization.  Well, probably not, but it still matters.  So, here’s your test.  Something is wrong with each example.  (And don’t say: “Yes.  They’re all boring.”  That’s not the point.)   See what you can do with them.
 
 
    1.     The amazon river is the largest in brazil
            The Amazon River is the largest in Brazil.
 
    2.     Let’s go now.  yes.  now.
            Let’s go now.  Yes.  Now.

    3.    I have two uncles, and one of them, uncle Bill, played for Vince Lombardi.
           I have two uncles, and one of them, Uncle Bill, played for Vince Lombardi.

    4.    I think mayor Schmidt is a democrat.
           I think Mayor Schmidt is a Democrat.
 
English rules of capitalization are complex, and you could probably earn your Phd in them.  Ooops.  I mean PhD.  They torment grammar school students, foreigners learning the language, and native speakers at every turn.  Here are a few fundamental rules.  (There are many more, but I don’t want your mind to explode.)
 
Capitalize These Things:
 
   ◆ First word of a sentence, even if the sentence is only one word.  Yes.

   ◆ First word of a direct quotation, e.g., Bill said: “Baseball is my favorite sport.”

   ◆ Names of landmarks, rivers, mountains.  E.g., Amazon River, Yankee Stadium

   ◆ Words indicating family relationships when the name is attached, e.g., Uncle Bill, Grandma Moses.

   ◆ Titles, e.g., Mayor Schmidt, General Powell, Professor Anderson

   ◆ Words derived from proper names. The Byzantine Empire

This is not the most exciting stuff in grammar, but it is important.  And it is often ignored.   Keep these capital ideas in mind, and your writing will be that much easier to read.



 
Musings on English: A Few Passing Oddities

Musings on English:  A Few Passing Oddities

Here are just a few examples of why many people would prefer some other tongue as the universal language.

·      Tooth and teeth; booth but not beeth

·      Writers write, but fingers don’t fing and grocers don’t groce

·      Sweetmeats are candies and sweet breads are meat

·      Park in a driveway, drive in a parkway

·      Boxing rings are square

·      Slim chance and fat chance are  the same thing; same thing for flammable and inflammable

·      Overlook and oversee mean opposite things.

·      We talk about certain things only in the negative.  For example, have you ever seen:

            ·     A gruntled person?
            ·     A horseful carriage?
            ·     A combobulated person?
            ·     A strapful gown?

Logic, it seems, is an impediment to learning good English.    For the poor, tortured Spanish or Indonesian student trying to learn our speech, the language is filled with quicksand, which, incidentally, is not quick at all.  The lesson here is to be gentle with speakers who were not born to our rich and creative language.  All the anomalies and contradictory phrases that we take for granted may well send them to their therapists.



Marketing Pointer: The Law of Candor

In marketing, the “Law of Candor” says that when you admit a negative, your prospect will give you a positive.  Huh?  For example, when dentists say: “Everybody is queasy about going to the dentist,” they are admitting a negative.  Visits to the dentist are never fun, no matter what.  These dentists understand that and own the fact.  Good for them.
 
Here are some other examples:
 
With a name like Smucker’s, it’s got to be good.
The 1970 VW will stay ugly longer.
Avis is only Number 2 in rent-a-cars.
 
Examples above were taken from “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout.
 
So, what does this mean for you and your business?  Here’s one of my favorites, and I use it often.  When a prospective client says something like, “You were the highest bidder on this,” he or she is chastising me.  The subtext is: “How could you charge so much?”  I typically respond with something like “Good thing.  At least I didn’t make a mistake.”  The point is, I am owning up to the negative.  I am not selling volume and discount pricing.  That’s not what my business is all about.  If I am the lowest bidder, I made a mistake.  I want my clients to value my work and not view it as some fungible commodity that should go to the lowest bidder.  The lesson is to own the negative and win the battle.

Closing Thoughts

Edition VI is in the books.  And while my goal is to gently touch clients, friends, and prospects in an unobtrusive way, the real message is: “We’re here if you need us.”  My second goal is to have fun.  This newsletter is cathartic and instructional for me.  It often sends me back to an old, coffee-stained  text, and I have to revisit rules of grammar, consider and describe some of the eccentricities of English, and write something enjoyable.  I get to indulge in flights of fancy and hopefully lift the writing spirits of readers.  It is always a great pleasure, and I consider it the best part of my job.

To all, have a safe and enjoyable spring. We’ll meet again in late summer.

Happy writing,

J.nathan Praet
President

WritingHelp.c.m
1311 Allaire Avenue
Ocean T.wnship, NJ 07712
(.) 732-531-1162
(f) 732-531-5828

j.n@writinghelpinc.c.m

www.writinghelpinc.c.m